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 Our Professors Are World-RenownedThe marketing faculty consistently ranks among the top 5 public universities nationally, and among the top 15 public and private universities nationally, in research productivity in the discipline's four major scholarly journals.  Faculty Research Crosses Discipline BoundariesOur faculty's footprint extends far beyond the marketing discipline, to management, economics, medicine, and psychology, with recent publications in exceptional impact journals and in the past five years, over 25 articles in premier psychology journals.  Our Faculty Research Is Award-WinningRecent awards include the MSI 2012 Young Scholar Award (Joesph Redden and Vladas Griskevicius), the Haring Sheth Distinguished Scholar award (Akshay Rao) and "best paper" awards for the Journal of Consumer Psychology (Deborah John, 2011) and the Journal of Consumer Research (Vladas Griskevicius, 2011).  Two New Faculty Members Join Us in 2012Two new assistant professors specializing in quantitative modeling joined the Department this Fall - Linli Xu (Marshall School of Business, Univ. of Southern California) and Maria Ana Vitorino (Univ. of Chicago, Graduate School of Business and the Wharton School.)  Our Faculty Teaching Is Award-WinningIn 2012, Professor Akshay Rao received the Curtis Cup Award for Outstanding Teaching in the Executive MBA program. Since 2002 five marketing dept instructors have earned the Carlson School Excellence in Teaching Award. This honor is the only annual award by the College Deans and Dept Chairs based on classroom excellence. |
Featured Faculty
Assistant Professor
Carlos Torelli
In the U.S. business community, cultural and international issues are
important, but they're often not a high priority. Businesses here are
still comfortable with the notion that "global" means the United States
and Western Europe. But companies from all over the world are starting
to sell everything, everywhere.
Highlighted Course
Brand Managment Marketing 6082
More and more firms have come to the realization that one of the most valuable assets they possess is the brand associated with the products and services they market.
This course in brand management covers topics in strategic brand management associated with building brands, leveraging brands, protecting brands, and measuring brand equity.
Projects
Paving All Day,
Every Day
Brand Enterprise students' work impacts CAT Paving's global marketing efforts
"It was an incredible opportunity to work with a
company that is truly global, and to understand
how marketing communications has to work on that scale."
- Anne Love, second year MBA student
What's Happening
May 7, 2013
7:30 am - 9:30 am
Abbey Klaassen
Ad Age Editor
"New CMO Mandates"
What's forever changing the world this week? Ad Age Editor Abbey Klaassen shares how data, digital and distributed power are altering marketing, entertainment and creativity.
Faculty News