The Institute for Research in Marketing leverages the expertise of the Carlson School's world class marketing faculty and an advisory board of practitioners from leading corporations to foster rigorous and relevant research that improves the science and practice of marketing. The Institute provides a forum for dialogue among marketing scholars, practitioners, policymakers, and students.
Forthcoming: Physical Orderliness Changes Decisions and Behaviors by Prof. Kathleen Vohs and Asst. Prof. Joseph Redden inPsychological Science.
Curtis Cup Award for Outstanding Teaching in the Executive MBA program - Prof. Akshay Rao
Recent faculty awards, media coverage, and the common assets of our board member companies are all covered in the latest letter from Director Wayne Mueller in the Spring 2013 Marketing Matters newsletter.