The Institute for Research in Marketing leverages the expertise of the Carlson School's world class marketing faculty and an advisory board of practitioners from leading corporations to foster rigorous and relevant research that improves the science and practice of marketing. The Institute provides a forum for dialogue among marketing scholars, practitioners, policymakers, and students.
Forthcoming: Physical Orderliness Changes Decisions and Behaviors by Prof. Kathleen Vohs and Asst. Prof. Joseph Redden inPsychological Science.
Forthcoming: When the Economy Falters Do People Spend or Save?
Responses to Resource Scarcity Depend on Childhood Environments by Assoc. Prof. Vladas Griskevicius inPsychological Science.
Curtis Cup Award for Outstanding Teaching in the Executive MBA program - Prof. Akshay Rao
Reviewing the past year of the Institute, Director Wayne Mueller discusses goals, media coverage, and faculty awards in his letter in the Winter 2012 Marketing Matters newsletter.